Working closely with the Smith & Hawken visual team and their consultants, we created a new kind of shopping experience for the Smith & Hawken customer. Our primary design objective was to create a calming and inspiring environment that evokes the garden. It is a place where plants will thrive. Merchandise groupings will tell a story and create a feeling of smaller shops within a shop to make destinations within their diverse merchandise line.

We crafted a shopping environment that is dappled with daylight, animated by the sound of trickling water, and enriched by a palette of natural materials that create a gracious backdrop for lifestyle vignettes. The first two stores opened in May of 2006 to effectively establish Smith & Hawken as the premier authority on outdoor living inspired by the garden.