Michael McCall has worked with Banana Republic since it was purchased by Gap, Inc.
in the 1980s. We have worked closely with their growing in-house
design team to transform their retailing concept and redevelop the conceptual and
spatial character of their stores. For a long time we worked with Banana Republic to develop an internal recycling program for their store locations; From specifying
environmentally friendly materials in the store design like sustainable
harvested wood flooring to installing bins in the stock rooms to recycle
all trash. We were among the first to investigate the theatrical dimensions of shopping, taking normative retail design and turning it on its head. The success of those designs helped transform the identity of the brand, and made Banana Republic one of the most successful clothing retailers of the decade.
How do you design a store that works just as well on Main Street America as it does
in the heart of a busy metropolis? Working closely with our client and consultants,
we took careful consideration of materials, construction processes and time, making
selections that were appropriate to the conditions at hand while developing new
possibilities for each store. We worked toward flexibility and responsiveness to the
conditions of the site, using our experience to guide us along the way. Ten years
later, the result says it all: thousands of Banana Republic stores across the
US, Canada and abroad offer testament to the success of the design, and the management
that went into delivering the project.