McCall Design Group began working on projects for Gap Inc. the day the
firmed opened its doors. Collaborating with such a large corporation
challenged the firm to develop a level of design that would enhance a
company’s brand image and adapt that brand to a series of different
sites and cities.
As the Gap brand developed, so our designs had to
continually adapt to changes in the brand and in the relationship we
maintained with a growing client. Our work with Gap, Inc. has led to
projects for other Gap brands including Banana Republic and Old Navy.