An unmistakable image of glamour and seduction has kept Victoria's Secret at the forefront of Women's Intimate Apparel. In 2001, McCall Design Group began working with Limited Brands Inc. to refine and uphold this image through the store's architecture in many locations across the country. Our experience with high profile and unique stores for this client is best showcased in the design and construction of a 25,000 sf flagship store in Herald Square, New York City. McCall Design Group was at the core of a dedicated team of in-house designers, millworkers, contractors and consultants.

In every aspect of detailing, the 34th & Broadway NY flagship store reflects elegance and femininity. Sumptuous wall coverings, glossy laminates, and an attention to trim detailing and fixturing have carried on the brand's alluring image and set the stage for future success.

3rd Street Promenade, Santa Monica, California	34th Street, New York