The new W Hotel in Chicago City Center was the result of a close collaboration
between McCall Design Group, Shopworks and W Design Group. The project involved the
transformation of an existing hotel, adjoining public spaces and guestrooms into
a contemporary hotel that would extend the W brand, and set it apart from its
relatively staid local competition.
Working closely with the client, McCall Design Group crafted a palette of materials,
elements, and surface treatments that would characterize the brand experience of
the W, and set it apart from its Chicago counterparts. We combined elegant
artifacts from the past with modern amenities geared towards the contemporary
traveler. The result is a glamourous and materially rich environment, that
establishes the W as an oasis of cool in the heart of Chicago.